From Cybernetics to Discovery

Posted by in discovery, diveboard, history, internet

Discovery has become one of our main area of interest at Diveboard. Of course discovery isn’t a new idea – helping someone stumble onto something that will get him excited has been on the mind of every marketer forever. What has changed greatly though is the means we can leverage on to get there. Discovery actually dates back from the 50s as a part of Cybernetics. For those like me who were born after that discipline stopped being taught, we may have a wrong idea about what cybernetics is. Cybernetics…read more